FP Weekly - August 4th, 2025

August 4th, 2025

Featured Article

Eric Hoffman: We’re Fundamental Believers In The Power Of Our People, Our Creativity, Our Brands Being Authentic

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Honoring their mom’s legacy, Eric Hoffman and his twin brother Brian Hart Hoffman, are leading Hoffman media to new heights, two years after Hoffman Media founder Phyllis Hoffman DePiano died. Eric is the CEO of the company and Brian is the COO. Eric brought the business to new heights and Brian brought the content to new heights. Between the two of them, Hoffman Media is a thriving magazine, video, events and book publishing business.

Eric Hoffman: We’re Fundamental Believers In The Power Of Our People, Our Creativity, Our Brands Being Authentic.” - Samir “Mr. Magazine™” Husni

ADVERTISING

We’ve forgotten how to market. So, how should today’s playbook look? - The Drum

Print Still Reigns Supreme For Agri Brands, Capturing 66% Ad Spends In 2024: Report - BW Marketing

AI

The Media's Pivot to AI Is Not Real and Not Going to Work - 404

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus - Digiday

“It’s Over”: ‘Vogue’ Features Its First-Ever AI Model in a Guess Ad, Sparking Outrage - Distractify

Is 'Reality' About To Become A Premium Service? - MediaPost

BOOKS

Book Publishing Sales Fell Across the Board in May - Publishers Weekly

COMICBOOKS

How Kickstarter is kicking its comics division into high gear by finding a place for big companies while continuing to nurture small press - POPVERSE

MAGAZINES

Heavy Metal Magazine Returns to the Stands in Ambitious New Relaunch - IGN

Eric Hoffman: We’re Fundamental Believers In The Power Of Our People, Our Creativity, Our Brands Being Authentic - Samir “Mr. Magazine™” Husni

Historic Meredith name to disappear as its combination with Dotdash gets new identity - Des Moines Register

PAPER/PRINT

The Hidden Cost of “Paperless” - Two Sides

Print Matters! Consumers Prefer Paper for Learning, Trust, and Everyday Life
- Two Sides

Sappi North America Ramping-Up Production on Rebuilt PM 2 at Somerset Mill in Maine - PaperAge

PODCAST

Inside the print revival: Publishers find success with premium magazines
- MediaVoices

WEB/SOCIAL

Google’s latest core update leaves publishers rattled, but its consequences are still to be determined - Digiday

From memes to monographs: how an Instagram page evolved into the Italian magazine of weird politics - The Fix

What’s really changing in social media? Start with these 10 trends
- The Drum

FREE FONTS

Ridgeline – Free Display Font (free for personal and commercial use)
Morganite Free Font Family (free for personal and commercial use)

#FUTURE

This insightful article by Steven Rosenbaum offers a critical perspective on the future intersection of AI, media, and authenticity.

By exploring Nick Thompson’s compelling idea that “reality” itself could soon become a premium service, the piece challenges readers to reconsider how they interact with technology and understand the importance of direct, unfiltered relationships in a rapidly changing digital landscape.

Enjoy this week's issue,

David Pilcher, President

The Freeport Press team